The Real Deal Live episode 2: Matt Millican
We recently launched a new Facebook Live show called The Real Deal Live. Every two weeks, our VP of Marketing Kerri Wise and Senior Director of Dealer Success Michelle Melecio Taylor speak with top leaders across the automotive industry about real strategies for success.
In this 2nd episode (1st episode is here), Kerri sits down with Matt Millican, General Manager of City Auto. In the video above, Kerri and Matt discuss:
- How to continually keep your dealership’s technology modern
- How digital can help raise your PVR significantly
- How to engage customers better at each stage of the funnel
- How transparency can shrink close times
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