Resources to Help You Build Your Automotive Empire

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How Lancaster Mazda is Creating an Experience Customers Love

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Hooks Lincoln

The Hooks Lincoln Concierge experience boosts satisfaction

February 11, 2019

Snackable Digital Dealership Tips

Getting consumers to your showroom instead of the competitors is always challenging. With resources devoted to sales, service, and administration it’s hard to allocate time and personnel to Social Media. It’s certainly hard to measure ROI without link tagging and Google Analytics setup. The only catch with shorting Social Media activities is that’s where your customers are. Social media isn’t necessarily hard, but you need a plan. Digital Dealership Tips are meant to give you quick “snackable” tips that can be applied right away.

December 28, 2018

Kicking Fake Offers to The Curb: Get the REAL Deal

Over the last few years, we’ve been hard at work developing an end-to-end commerce solution. You may have heard the term ‘digital retailing’. There are many meanings floating around. It could be a confusing term. Let’s unpack what it really means. At AutoFi, digital retailing means a platform that can transact with customers, in real-time.

November 28, 2018

NADA2019 Show Attendees: Great Places to Visit While in San Francisco

On behalf of AutoFi, I’d like to extend a warm welcome to Our City by the Bay. When I moved from Boston, I worked in the Financial District. After work, I’d typically walk five blocks to a parking garage. During this walk, I had an eerie feeling something was amiss. I couldn’t put my finger on it for months. I noticed clean streets, approachable outlooks, but people didn’t have movie star complexions. Aren’t Californians supposed to have beautiful tans? I’ll get to that one in a bit.

November 9, 2018

Are You Scrambling Eggs When Customers Set Appointments?

A smooth in-store experience is paramount to successfully running with a digital retailing strategy. A smooth online experience should follow them when they show up to take delivery. It’s go-time. If everything is prepared and ready, the customer continues down their painless digital path. If they show up and everyone is scrambling, it further reinforces the negative stereotype that you’ve worked so hard with your digital process to distance yourself from.