In a recent episode of NADA Dealer Driven, our Chief Customer Officer, Joe St. John, sat down with hosts Michael Hayes and Camron Wilson to tackle a persistent challenge facing modern dealerships: bridging the gap between online and in-store experiences.
💡 Spoiler: It’s not just about leads, it’s about the showroom experience.
Joe dives into:
- Why the “great disconnect” between digital retail and the dealership floor is costing dealers deals
- How a digital buying experience in-store can be a game-changer
- The untapped power of sales managers when freed from just “penciling deals”
- What it really means to equip your team for today’s car buyer
“Our heaviest investment over the last two years has been focused on the showroom… enabling the same flexibility customers get online, inside the dealership.” – Joe St. John
Watch the highlight above and hear why AutoFi believes your best opportunity to win is in the showroom.
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