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Empower your team with technology that accelerates the sale

Most platforms are limited in their capabilities and fall short on empowering dealers to convert shoppers into buyers and protect profitability. AutoFi delivers DONE Deals by empowering dealers with technology accelerating the sale no matter where the customer is—online, internet, or in the showroom. This creates an easier, more efficient sales experience, with more opportunities for profit.

Delivering Results

More Engaged Buyers

7X More credit applications compared to our average competitors

High Close Rates

48% Of customers who receive instant lender approvals from a dealer through AutoFi, buy from the dealership

Increased Profitability

$411 More back-end profit on AutoFi deals vs. Non-AutoFi deals for our most engaged dealers

Powering the Entire Automotive Ecosystem

From our showroom selling solutions, to digital retail solutions and APIs, AutoFi is helping the leading innovators in automotive offer a differentiated selling experience, centered on financing innovation, that helps them dominate the competition.

Beyond Digital Retail

Elevate Your Entire Sales Experience

Dealership Website

Enable car buyers to shop on your website and receive real-time lender offers

Phone and Email

Increase your show rate by texting or emailing a trackable deal


Close deals with less friction by empowering your team to collaboratively work deals

You're in Control


  • Your pricing, markups, lenders, lender-specific credit bands, and decisioning criteria
  • Guardrails that give managers visibility and the ability to intervene


  • Adaptable to every dealership type from one person to traditional
  • Flexible enough to accommodate your unique sales process

Security and Compliance

  • SOC 2 Type II certified to ensure your customers' data is secure
  • Integration with DSGSS, enabling you to streamline the compliance check on AutoFi

Trusted Across By Top Dealers

"AutoFi changed our whole entire outlook when it comes to selling cars digitally. It just created a better experience for everyone — dealers and consumers."

Matt Greenblatt, Vice President, Matt Blatt Dealerships

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Sell Smarter, Not Harder

Because selling a car shouldn’t be so hard

AutoFi’s powerful platform solves the real-world problems dealers face everyday and enables them to sell smarter—online and in the showroom.

We Help You Sell Smarter—Everywhere

In 2016, we developed the industry’s first finance-centered digital retailing solution to help dealers sell smarter online. But that wasn’t enough, as most sales still happen in the showroom. So we’ve expanded our platform to include showroom solutions designed to simplify the most complex parts of the sales process.


Engage customers online, anytime and anywhere.


Simplify and speed up the sales process.

OEM or Marketplace

Incorporate our finance innovation into your own branded experience.

Our Platform Solves the Everyday Problems You Actually Face

Bottleneck at the Desk

Sales managers are overwhelmed fielding requests and juggling multiple systems. There’s not much time left for them to focus on working on the deals that really matter.

Consumer Distrust

Salespeople face a trust gap with customers who are ready to fight from the start. The friction increases every time they leave their customers and go back and forth to the desk.

Decision Overload

Managers make dozens of critical decisions every day. When it comes to lender selection, ever-changing guidelines make it easier than ever to make the wrong choice.

How We Help You Sell Smarter

Manage More Efficiently

AutoFi empowers sales teams to enhance the customer experience. This frees sales managers up to focus on high-value tasks like working on difficult deals and coaching their staff.

Fast-Track the YES

AutoFi enables salespeople to immediately present numbers to customers while their buying temperature is at its peak. And with the management guardrails and controls that protect gross.

Make Better Lender Decisions

AutoFi’s Intelligent Lender Routing takes the guesswork out of lender selection. It enables your team to present the right lenders (based on real-time approval factors) and maximizes approvals.

Real Dealer Results

Faster Sales

from customer check-in to a loan approval
0 Minutes
(28% higher than traditional lender selection process)
0 Lender approval rate

Higher Satisfaction

Lift in CSI

0 %+

More Profit

Incremental Back-end PVR per deal

$ 0

Helping the Whole Industry Sell Smarter

What Our Clients Say

Ready to Sell Smarter?

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