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Powering the Leading Innovators in Automotive

Automotive commerce solutions for dealers, marketplaces, OEMs, and lenders.


Commerce On Your Terms

Online commerce

Power your website experience to boost profit margins and lower operational costs

Showroom commerce

Deal Center extends the deal-making power of the sales desk to everyone in the showroom

API suite

AutoFi’s LaaS APIs enable you to make your branded experience transactable

Tailored To Your Business

AutoFi Platform

Your choice: Build your entire business on the platform, or incorporate our sales and finance tools into your existing system.


Simple, Intuitive Customer Journey

Flexible, consumer-driven purchase journey streamlining payment customization, credit submission, and approval. 

The Most Accurate

Precise VINs, local taxes and fees, rebates, custom rate sheets, subvention, trade-in values, aftermarket product pricing and accessories.

Finance Automation

Automate financing by tapping into AutoFi’s direct partnerships with 40+ lenders, smart lender routing, and consumer-direct real-time decisioning

Control and Customization

Customize and control what’s presented to consumers including preferred online pathways, pricing, F&I products, lenders, rate markups, and decisioning criteria.

Selling Tools

Empower your team to transact more efficiently with showroom solutions like Deal Center and website solutions like Credit Estimator and Standalone Credit App.

Consultation and Training

Our best-in-class Dealer Success team will help your team maximize performance and achieve digital transformation and process efficiency.

Product Features

40+ bank
Smart lender
Consumer-direct real-time decisioning
Consumer-facing affordability tools
F&I presentation
Funded loans directly into Dealertrack/RouteOne
Soc 2 Type II compliant, ensuring protection of customer data

Omnichannel Efficiency

Dealers Love AutoFi

North America’s leading solution for integrating online, remote, and in-store sales.

Comprehensive digital retail tools

End-to-end digital retail, from shopping to desking.

100+ dealership platform integrations

Cutting edge APIs across the automotive industry.

Remote sales tools and customer insights

Real-time performance data so you can streamline operations.

Proven F&I product presentation

Show 100% of your F&I products to 100% of your shoppers.

Top-rated finance experience

Instant decisioning on credit apps, around the clock.

Superior service and support 24/7/365

Our success reps are ready to optimize your performance.

Lending As A Service

Enterprises Love AutoFi

Leading automotive enterprises and OEMs partner with AutoFi to power their APIs and financing integration.

AutoFi works with 40+ of the largest automotive lenders in North America, including:

Driven To Succeed

AutoFi Support

Provide your dealers and clients world-class service and support.

Exceptional human support

AutoFi’s knowledgeable, caring team provides a streamlined onboarding process to get you up and running quickly.

SOC 2-compliant technology

Eliminate headaches with a SOC 2 compliant platform, and give your dealership a solution that’s ready on day one.

Comprehensive documentation

Implement processes you can repeat at scale with thorough documentation and performance data analysis.

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Racing To The Future

AutoFi Customers

Learn more about how AutoFi helps Parks Lincoln of Longwood works deals in a shared experience with the customer.

Trusted Across The Industry


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