Powering the Leading Innovators in Automotive
Automotive commerce solutions for dealers, marketplaces, OEMs and lenders.

Award-winning automotive digital retailing
AutoFi’s digital retail solution fuels more vehicle sales at significantly higher margins.

Streamlined, compliant financing
Now you can present 100% of your financial products to 100% of your digital shoppers.

World-class auto dealer support
Get superior support from automotive professionals dedicated to your success.
TAILORED TO YOUR BUSINESS
AutoFi platform
Your choice: Build your entire business on the platform, or incorporate our sales and finance tools into your existing system.
Digitize your showroom
“AutoFi’s solutions have helped us accelerate the growth of our end-to-end ecommerce platform and build our unique brand.”
— Mark Roszkowski, Chief Revenue Officer, Vroom
Modernize your funnel
“I get texts, phone calls, and emails. The word on the street is clear: People love the services we offer to buy cars. Thanks to AutoFi.”
— Rick Ricart, Vice President, Ricart Automotive Group
Increase your sales
“l have looked at a lot of statistics of deals that have gone through AutoFi—and there’s clearly a $300 per car lift.”
— Bob Cesca, Assistant General Manager, West Point Lincoln Sugar Land
North America’s leading solution for integrating online, remote, and in-store sales.
OMNICHANNEL EFFICIENCY
Dealers love AutoFi
Power your automotive sales with:
- Comprehensive digital retail tools
- 100+ dealership platform integrations
- Remote sales tools and customer insights
- Proven F&I product presentation
- Top-rated finance experience
- Superior service and support 24/7/365
AutoFi works with 40 of the largest automotive lenders in North America, including:






LENDING AS A SERVICE
Enterprises Love AutoFi
Leading automotive enterprises and OEMs partner with AutoFi to power their APIs and financing integration
- Flexible and intuitive API platform
- Easy integration, quick time-to-market
- Best-in-class finance experience within your unique brand
- Comprehensive North American tax and fee calculation engine
- Smart application and patent-pending lender routing
- SOC 2 Type 2 compliant since 2016
- Transactional vehicle-listing marketplace

RACING TO THE FUTURE
AutoFi customers
Matt Blatt dealerships lean into digital retail to boost sales 32% year-over year.
DRIVEN TO SUCCEED
AutoFi support
Provide your dealers and clients world-class service and support.

Exceptional human support
AutoFi’s knowledgeable, caring team provides a streamlined onboarding process to get you up and running quickly.

SOC 2-compliant technology
Eliminate headaches with a SOC 2 compliant platform, and give your dealership a solution that’s ready on day one.

Comprehensive documentation
Implement processes you can repeat at scale with thorough documentation and performance data analysis.
TRUSTED ACROSS THE INDUSTRY
Building on Lincoln signature services like Pickup & Delivery, the AutoFi remote retail program provides our clients a new way to lease or purchase a vehicle on their own terms.
Joy Falotico, Chief Marketing Officer and President of Lincoln Motor Company at Ford Motor Company