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Kayla Kody Discusses Backend Gross with AutoFi

It’s easy to jump to the conclusion that empowering your customers and team with digital technology in the sales process could hurt your ability to close or make profit. The results tell a very different story.

Listen to what Kayla Kody, Vice President of Business Development at Richmond Ford, recently said on the “Dealer Talk” podcast with Jennifer Suzuki about her customers’ willingness to spend more money on the backend with a digital experience like AutoFi. To watch the full podcast, click below.

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