Five key steps to transforming your business during COVID

Header graphic for "5 Key steps to transforming your business during COVID"

Five key steps to transforming your business during COVID

Icon pointer #1 Step 1: Manage Customer Contact and Outreach

  • Build empathy, and connect with your customers to address the current environment.
  • Market your online showroom and remote dealership capabilities.
  • Use video for face-to-face interaction.
  • Let them know your dealership is open for doing business remotely.
  • Update the dealership’s marketing message to focus on customer safety, convenience, transparency, and highlight OEM incentives and payment programs during COVID.

Icon pointer #2 Step 2: Confidently Explain your Dealership’s COVID-19 Policies and Processes

  • Send a video introducing the new sales and service processes during COVID.
  • Outline vehicle sanitation and social distancing practices for all employees and potential customers.
  • Inform potential car buyers of any changes to in-store hours (or closures) and current customers of any changes to service lane hours of operation.

Icon pointer #3 Step 3: Drive the Sales Process

  • Provide an interactive, remote deal for consideration with vehicle information (example: a video walk around), and schedule a remote consultation.
  • Use Google Hangouts, Zoom, or other video conferencing tools for the remote consultation.

Icon pointer #4 Step 4: Close the Deal Remotely

  • Schedule a remote test drive.
  • Remote test drives can take place either at the consumer’s home, or in a neutral, public location (such as an empty parking lot).
  • The customer can complete the purchase after the test drive.
  • Guide online shoppers through their vehicle purchase on AutoFi. Help them submit their credit application and offer advice on F&I protection option screens. Schedule remote vehicle delivery.

Icon pointer #5 Step 5: Implement Best Practices for Remote Test Drives, F&I, and Vehicle Delivery

  • Deliver final paperwork in accordance with your COVID policy.
  • Set up F&I video chat, and deliver the printed contract or eContract for signature.
  • Following your state’s and dealership’s policies, your BDC or salesperson delivers the vehicle to the customer’s preferred location.


View the Remote Selling – Road to the Sale webinar on demand, and join us for the AutoFi Remote Selling & Social Distancing Series, every Tuesday, 9:00 AM Pacific through May 5, 2020.

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